My Vision
Your competitive advantage isn’t hiding in a new content strategy.
Its probably walking down your hallway right now.
Fifteen years ago, social media democratized marketing, but most companies missed what was really going on. While organizations focused on controlling corporate messages, I saw something different: their people’s expertise was their greatest untapped asset for driving business growth.
But most employee advocacy programs fail because they focus on broadcasting company messages instead of building genuine authority.
People trust experts, not corporate content.
This insight drives my work today: helping organizations succeed by enabling their people to build genuine industry authority.
My approach works because everyone wins!
Through this strategic approach, professionals earn authority through five key steps:
1. Identifying unique professional voice that aligns with company goals
2. Creating compelling profiles that showcase expertise
3. Developing content that resonates
4. Building strategic relationships that create opportunities
5. Establishing routines that ensure long-term success
Your people become recognized voices in their field, and your organization gains sustainable market presence.
That’s how advocacy happens naturally.
There’s an industry expert hiding in every corner of your organization.
Let’s find them!
Trusted By
Martijn and Just Connecting are the best address when it comes to Social Selling and Employee Advocacy consultancy.Martijn is not only extremely sophisticated and digitally savvy, but he also relentlessly helps his clients to stay on top of trends and help them understand new technologies’ implications on their business.
Contact me
Need a fresh keynote speaker to energize your next event?
Want to kick-start your Social Selling or Employee Advocacy program?
Drop me a message below – I’d love to help you make it happen.