My Vision

Your competitive advantage isn’t hiding in a new content strategy.

Its probably walking down your hallway right now.

Fifteen years ago, social media democratized marketing, but most companies missed what was really going on. While organizations focused on controlling corporate messages, I saw something different: their people’s expertise was their greatest untapped asset for driving business growth.

But most employee advocacy programs fail because they focus on broadcasting company messages instead of building genuine authority.

People trust experts, not corporate content.

This insight drives my work today: helping organizations succeed by enabling their people to build genuine industry authority.

My approach works because everyone wins!

Through this strategic approach, professionals earn authority through five key steps:
1. Identifying unique professional voice that aligns with company goals
2. Creating compelling profiles that showcase expertise
3. Developing content that resonates
4. Building strategic relationships that create opportunities
5. Establishing routines that ensure long-term success

Your people become recognized voices in their field, and your organization gains sustainable market presence.

That’s how advocacy happens naturally.

There’s an industry expert hiding in every corner of your organization.

Let’s find them!

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Trusted By

I’ve had the pleasure of working with Martijn for over 14 years, and to say he’s an asset to our company would be an understatement. As my business partner and trainer of Just Connecting  Martijn is the cornerstone in our operation, setting the benchmark for professionalism, innovation and expertise.
Richard van der Blom, Just Connecting
I had the privilege of collaborating with Martijn on several Social Selling initiatives at Siemens, and his professionalism and expertise made a significant impact on our success.

Martijn has an exceptional ability to focus on customer needs – co-creating, planning and driving initiatives to meet the specific needs of our teams, ensuring training sessions met the overall strategy and were not only relevant but also engaging.

Rita Conde, Siemens
Martijn and Just Connecting are the best address when it comes to Social Selling and Employee Advocacy consultancy.

Martijn is not only extremely sophisticated and digitally savvy, but he also relentlessly helps his clients to stay on top of trends and help them understand new technologies’ implications on their business.

Dani Buijtenhek, DaniBu

Contact me

Need a fresh keynote speaker to energize your next event?

Want to kick-start your Social Selling or Employee Advocacy program?

Drop me a message below – I’d love to help you make it happen.

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