The smartest person in the room shouldn’t be the least visible.
I help experts get found, companies build trust, and sales teams earn the right to a conversation before they need one.
The best expert should win.
Not the loudest voice.
The idea that when leaders trust people, people take ownership.
Not performative engagement.
Not mandated participation.
Ownership.
I’ve spent fifteen years watching what happens when that’s missing.
Brilliant professionals hiding behind their work.
Companies trying to force advocacy through scripts and KPIs.
Sales reps pitching before anyone trusts them enough to listen.
Authority
Most experts are invisible. Not because they lack knowledge, but because they assume the work speaks for itself. It doesn’t. First Choice Authority is about becoming the expert people think of first.
Culture
You can’t mandate authenticity. I’ve watched companies try. Scripts, participation rates, approval workflows. All of it backfires. When leaders treat employees like owners, people step up on their own.
Revenue
Every B2B deal is a risk transfer. Buyers hand over money, time, and reputation. The seller who feels safest wins. Not the one who pitches hardest. I teach sales teams to earn the right to a conversation before they ask for one.
“We went from sporadic LinkedIn activity to a coordinated thought leadership effort. The profile improvements and content output speak for themselves, but more importantly, we’re seeing executives referenced in client conversations.”
Program sponsor, Capgemini
Companies I’ve worked with
I think out loud on Substack
Frameworks, hard-won lessons, and the occasional rant about what’s broken in B2B. No fluff. No sales pitch.